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The Knowledge Project with Shane Parrish

The Knowledge Project Podcast is a rare opportunity to listen to the best in the world on every topic. Join us as host Shane Parrish uncovers the timeless lessons and insights you can use to get lasting results. Learn more at fs.blog/podcast
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Now displaying: Category: Business
Nov 15, 2022

My guest today is celebrated entrepreneur and Shopify co-founder and CEO Tobi Lütke, who sits down for his second appearance on The Knowledge Project, this time in a wide-ranging conversation about how Shopify endured through the COVID-19 pandemic and why he’s so optimistic about the future.

We discuss the differences between founders and CEOs, how his job has changed as Shopify has grown over the years, the constant fight against bureaucracy, how he thinks about innovation in a large company, and how he manages to keep his head when everyone else is losing theirs.

A coder at heart who emigrated from Germany to Canada two decades ago, Lütke co-founded the e-commerce giant Shopify in Ottawa in 2006. The Globe and Mail named Lütke "CEO of the Year" in November 2014,  and in May 2021 the company reported that it had more than 1.7 million businesses in approximately 175 countries using its platform. As of July 2022, Shopify is among the top 20 largest publicly traded Canadian companies by market capitalization, and the company’s total revenue for 2021 was $4.611 billion. Lütke previously appeared on Episode 41 of The Knowledge Project.

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Nov 1, 2022
Widely regarded as one of the top business leaders of his generation, Alan Mulally joins the show to discuss the formation of his leadership strategy and how you can apply his lessons to your life and business. On this episode Mulally breaks down the principles of how a team can work together toward a larger goal, creating a culture of love by design, the role of the leader, what happens when people opt out of working together, how to use the ideas of working together in your family life, and so much more.
 
Mulally is perhaps best known as the former President and CEO of the Ford Motor Company, which was struggling during the late-2000s recession before Mulally used his teamwork-oriented philosophy to save the company. Under Mulally’s leadership from 2006-14, Ford was the only major car manufacturer to avoid a government bailout, and Mulally was named one of the 100 Most Influential People in the World by Time. Prior to joining Ford, Mulally spent more than three decades at Boeing, where he eventually served as an Executive Vice President and CEO of Boeing Commercial Airplanes.

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Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/

Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/

Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

Support The Knowledge Project's Sponsors:

MetaLab: Helping the world’s top companies design, build, and ship amazing products and services.

Aeropress: Press your perfect cup, every time.

House of Macadamias: Nourish your daily routine, nurture your lifestyle. 

Oct 25, 2022

This episode is packed with wisdom from previous guests on the art of making better decisions. 

We discuss the three types of decision-makers, how to control your emotions when making decisions, why it’s crucial to look at every decision differently, the processes for coming to the right decision, and how to learn from your mistakes when you get it wrong.

The guests on this episode are author Ventakesh Rao (Episode 7), psychologist, author and professional poker player Maria Konnikova (Episode 89), Stripe co-founder Patrick Collison (Episode 32), cognitive-behavioral decision science author and professional poker player Annie Duke (Episode 37), and Shopify co-founder Tobi Lutke (Episode 41).
 
Transcript: https://fs.blog/knowledge-project-podcast-transcripts/tkp-insights-decision-making/

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Oct 18, 2022
Shane's guest on this episode of the show is New York Times bestselling author Neil Pasricha, who returns for his second appearance on The Knowledge Project. We discuss the importance of gratitude and how simple acts can change the way you feel, where confidence comes from, the specific routines and habits you can use to counter anxiety, the recipe for building resilience, and so much more.

Pasricha is the author of seven books which collectively have sold over 2 million copies and spent over 200 weeks on bestseller lists, including The Happiness Equation and Two-Minute Mornings. His first TED talk, “The 3 A’s of Awesome,” is ranked as one of the 10 Most Inspiring of all time, and he also hosts a podcast called 3 Books, where he uncovers the 1,000 most formative books in the world. 
 
Neil previously appeared on Episode 72 of the The Knowledge Project, one of the show’s most downloaded conversations to date. His new book, Our Book of Awesome, will be released Dec. 6.

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Oct 4, 2022

Artificial intelligence researcher and author Kenneth Stanley has argued that “as soon as you create an objective, you ruin your ability to reach it.” So what should you consider when thinking about your objectives, and what will set you up for success? On this episode Stanley discusses how to set the right objectives for your life, why we’re too tied to accomplishments, what role accountability plays in our education system, the value of peer review,  why transformative innovations are always counter intuitive, and so much more.

Stanley is the co–author of Why Greatness Cannot Be Planned: The Myth of the Objective,  as well as the former Head of Core AI Research at Uber AI and the Open-Endedness Team Leader at OpenAI. He has also served as the Charles Millican Professor in Computer Science at University of Central Florida.

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Sep 20, 2022

Few figures have shaped the way we think about business over the past 20 years more than Reid Hoffman. The co-founder of LinkedIn and former PayPal executive is also a wildly successful venture capitalist, author and podcaster, but he didn’t get to his place as a Silicon Valley giant without making plenty of crucial decisions. On this episode Hoffman discusses lessons learned from decades spent as a hands-on operator and investor, including what he knows about scaling that others miss, the three principles of decision making, how to constantly evolve your learning pattern, and why the best leaders adapt to the crisis at hand.

Hoffman is perhaps best known for co-founding the professional networking site LinkedIn, which he started in 2003 and later sold for a reported $26.2 billion to Microsoft in 2016. Prior to founding LinkedIn, Hoffman was one of the first employees at PayPal, where he served as an executive vice president. He is also a partner at the venture capital firm Greylock Partners, an investor in Airbnb, the author of a series of successful business books including Masters of Scale, and the host of the podcast of the same name.

Want to hear the entire episode with Reid Hoffman? Become a member today! Members get early access, hand-edited transcripts, member-only episodes, and so much more.

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Sep 6, 2022

My guest today is acclaimed psychologist and longtime Stanford University professor Barbara Tversky who calls on her nearly 50 years in the field of cognitive psychology for an in-depth discussion about how our minds work.

We discuss the Nine Laws of Cognition, why action shapes thought, how the language we use changes what we think, tactics to communicate better on Zoom, why she dove into the work of Leonardo da Vinci, when to use charts and when to avoid them, the importance of perspective taking, learned knowledge vs. earned knowledge, and so much more.

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Aug 23, 2022
LA Rams General Manager Les Snead dives deep into some of the strategies that made the Rams a Super Bowl Champion, including assessing character, how to draft the right player, the complicated nature of trading players, how to build a team, hiring the right coach, hidden performance, why it’s so important to be relentlessly curious, and so much more.
 
A native of football-crazed Eufaula, Alabama, Snead served as a graduate assistant at Auburn University before he spent 14 years as an NFL scout for the Jacksonville Jaguars and Atlanta Falcons. He became the Rams’ GM in 2012 and over time built a reputation as an executive willing to make insightful draft picks as well as blockbuster trades, including his move to draft future Hall of Famer Aaron Donald in 2014 and to trade for superstars Von Miller and Matthew Stafford on the way to winning the Super Bowl in February.

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Aug 9, 2022

My guest today is celebrated research psychologist Gary Klein who has spent nearly 50 years studying how and why people make the decisions they do.

We discuss naturalistic decision making, the crucial difference between experience and expertise, why some people stagnate and others progress, Cognitive Flexibility Theory, the role of storytelling, surprising ways to gain insights, fixation errors, cognitive biases, mental models, accelerated learning, and so much more.


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Jul 26, 2022

My guest is businessman and investor Andrew Wilkinson, who has made a successful career out of channeling his entrepreneurial spirit, but he knows that sometimes that energy can be a double-edged sword.

We discuss the lessons learned acquiring 40 companies, why he struggled to find happiness and what changed, mimetic desire, competing with venture-backed companies, hiring and firing CEOs, getting back up after million dollar mistakes, and so much more.


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Jul 12, 2022

My guest today is Marshall Goldsmith, one of the world’s leading executive coaches.

We discuss the surprising lessons he’s learned coaching some of the best CEOs in the world, where confidence comes from, common mistakes leaders make, why changing behavior is easier than changing perception, how to change others’ perceptions when you change your behavior, the three words that kill any conversation, the relationship between intensity and consistency, and so much more.

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Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/

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Jun 28, 2022

My guest is Indian entrepreneur and venture capitalist Kunal Shah who calls on his decades of entrepreneurial experience to discuss what he’s learned about what motivates people, and how observing trends hiding in plain sight has made him a runaway success in business.

We also discuss the many cultural differences between India and the West, what he learned growing up in the family business and how he applies it today, observing reality, why he dropped out of an MBA program, strategies for decision-making, and so much more.

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Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/

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Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

Jun 21, 2022

In the first of a new series of themed episodes of the podcast, The Knowledge Project curates essential segments from five different past episodes all revolving around one theme: sex and relationships. Combining some of the most illuminating insights from the leading minds in the fields of psychology and sex therapy, this episode breaks down how we first find our mate, the important conversations to have early in a relationship, the different kinds of sex we have, the differences and connections between desire and arousal, and how healthy lines of communication can improve your relationship and make you a better business leader.

The guests on this episode are clinical psychologist and couples therapist Dr. Sue Johnson (Episode 62), psychotherapist Esther Perel (Episode 71), sex educator and author Emily Nagoski (Episode 66), psychologist and sex therapist Suzanne Iasenza (Episode 75), and business leader Kat Cole (Episode 117).

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Jun 14, 2022
Can you accurately identify what aspects of life make you happy? Would you even know if you found true happiness? Leading psychology professor and happiness expert Laurie Santos dives deep on all the factors that contribute to our happiness, why we spend so much energy pursuing it, some evidence-based methods to boost your happiness, why it’s crucial to protect yourself from unhappy people, and so much more.

Santos is a Professor of Psychology and the Head of Silliman College at Yale University. Since 2018 she’s been teaching Psychology and the Good Life, which is one of the most popular courses at Yale and at one point included approximately a quarter of the school’s undergraduates. She has also turned her course into a popular podcast series, The Happiness Lab.

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Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/

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May 31, 2022
Is there really a straight line between you and the things you want in life? Entrepreneur and educator Luke Burgis goes deep on how understanding mimetic desire can help you better connect the dots between where you are now, and where you want to go. Burgis breaks down the theories behind mimetic desire and the teachings of René Girard, why all of our behaviors are imative, why we desire things we don’t need, and why this all leads to missing out on aspects of life that are far more meaningful and valuable.
 
Burgis has co-created and led four companies in wellness, consumer products, and technology. He’s currently Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship, where he also teaches business at The Catholic University of America. He is also the author of Wanting: The Power of Mimetic Desire in Everyday Life.

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Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

 

May 17, 2022

Justin Su'a calls on more than a decade of working with the world’s top athletes to discuss how to improve your mental performance. Su’a explores the strategies you need to be your best mentally with lessons that resonate well beyond the world of sports — including how to connect and build trust, the relationship between consistency and intensity, the fragility of confidence, the difference between success and talent, how to raise the bar of your own performance, and so much more.

Su'a has spent the past three years as the Head of Mental Performance for the Tampa Bay Rays of Major League Baseball, where he works with players to optimize their mental performance and perform under enormous pressure. He has also worked for the Boston Red Sox as well as the NFL’s Cleveland Browns, and as the Head of Mental Conditioning Department for the IMG Academy, which develops star athletes of the future. He’s also written two books on the subject of developing mental toughness in adolescents.

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Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/

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Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

May 3, 2022
Biologist and genetics expert Dr. David Sinclair is out to prove he can live past 100 years old, and he thinks you can too. On this episode Sinclair goes in-depth on the process of aging and the techniques you can incorporate into your life that help you live a longer, healthier life, including optimizing your diet, the benefits of exercise, the role of a positive attitude, the importance of sleep, the three supplements he takes every day, why it’s never too late to slow the process of aging, and so much more.
 
Dr. Sinclair is a professor of genetics and co-director of the Paul F. Glenn Center for Biology of Aging Research at Harvard Medical School, and he is best known for his research on aging, with a focus on epigenetics. He’s been called one of the 100 Most Influential People in the World by Time, and in 2019 he released the New York Times bestselling book, Lifespan: Why We Age – and Why We Don't Have To.
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Apr 19, 2022

Sarah Jones Simmer calls on her years of experience as an advisor, investor, and top-level executive to offer a series of crucial career tips, and discuss how work helped rehabilitate her following a frightening cancer diagnosis. Simmer goes deep on scaling a business, making the right hire for your company, female-led companies, fundraising, setting boundaries, and how she learned to re-focus on the big deals in life.

Simmer is the CEO of Found, a company focused on making evidence-based, sustainable weight care for all. She joined the company in September 2021 after serving as the Chief Strategy Officer at Bumble, Inc., the parent company of the wildly popular relationship app. During her time with Bumble she was responsible for core strategy, international growth, marketing initiatives, business operations, and expanding Bumble’s rapidly growing team. She also led the investment strategy for the Bumble Fund, the company’s early-stage investing vehicle.

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Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/

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Apr 5, 2022

Balaji Srinivasan makes a return appearance to The Knowledge Project, this time to go in-depth on Web3, Crypto, and the state of the world today. Srinivasan offers his unfiltered thoughts on the advantages and disadvantages of established democracies, the Russia-Ukraine situation, housing as an investment, education, legacy wealth, and which country he would bet on to dominate the future.

Srinivasan is the former CTO of Coinbase and General Partner at Andreessen Horowitz, and is an early investor in many successful tech companies and crypto protocols. He is also the author of the book The Network State: How To Start a New Country, set for release July 4, 2022.

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Mar 22, 2022
Leading neuroscientist and Stanford University School of Medicine professor Dr. Andrew Huberman goes in-depth on how small behaviors can make a huge impact on your health.  Dr. Huberman offers essential insights into how light affects your sleep and your energy levels, which supplements actually work, tips to control bad impulses, exercises to slow the aging process, and so much more.
 
Dr. Huberman has made numerous significant contributions to the fields of brain development, brain function and neural plasticity, which is the ability of our nervous system to rewire and learn new behaviors, skills and cognitive functioning. Huberman is a McKnight Foundation and Pew Foundation Fellow and was awarded the Cogan Award in 2017, given to the scientist making the most significant discoveries in the study of vision. His lab’s most recent work focuses on the influence of vision and respiration on human performance and brain states, such as fear and courage.
 
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Mar 8, 2022
Retired United States Army General Stanley McChrystal calls on more than three decades of military experience to discuss the fundamental tenets of leadership, and practical advice for taking calculated risks and making important decisions. This wide-ranging conversation includes insights on mitigating risk, making decisions under uncertainty, why civilian leadership is tougher than military leadership, developing mental toughness, teaching discipline, and so much more.
 
A veteran of four U.S. wars in the Middle East, McChrystal was a four-star general best known for his command of Joint Special Operations Command from 2003-08, when he oversaw special operations in both Iraq and Afghanistan. His troops were responsible for both the capture of Saddam Hussein in 2003 and the 2006 death of Abu Musab al-Zarqawi, the leader of Al-Qaeda in Iraq. After retiring from the military in 2010 he joined Yale University as a Jackson Institute for Global Affairs senior fellow, and in 2011 he founded a consultancy firm, McChrystal Group, which helps organizations tap into human potential in service of stronger business outcomes.
 
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Feb 22, 2022
Renowned sleep scientist Matthew Walker discusses everything you need to know about what a better night’s sleep can do for your life, and how to prioritize and perfect the way you sleep. Walker breaks down how to identify when you need more sleep, how to deal with insomnia, the best devices to track your sleep, and some unconventional sleep hygiene tips, including why it’s never a good idea to count sheep.

Walker is a Professor of Neuroscience and Psychology at the University of California-Berkeley, and is also the founder and director of the Center for Human Sleep Science. He has published over 100 scientific research studies on the impact of sleep on human brain function, and he is the author of the 2017 book, Why We Sleep: Unlocking the Power of Sleep and Dreams.
 
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Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/

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Feb 8, 2022
Acclaimed leadership advisor Diana Chapman offers a masterclass in changing the way you respond to challenges, understanding where you are in the drama triangle so you can eliminate drama, and the power of the whole body yes. You’ll walk away from this episode a better leader, partner, and parent.  
 
Chapman is a co-founder of The Conscious Leadership Group and has served as an advisor to more than 1,000 exceptional leaders and their teams. She also co-authored the best-selling book The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success, in 2015.

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Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/

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Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

Jan 25, 2022
Silicon Valley icon Marc Andreessen explores investing, decision making, and the art of solving unsolvable problems. 
 
In this discussion, Andreessen reveals why the Internet has become the conduit for some people to disrupt traditional power structures and for others to enforce them, optimistic and pessimistic scenarios for the future of the Internet, assessing judgment, and the book he turns to for insight. 
 
Andreessen is a co-founder and general partner at the venture-capital firm Andreessen Horowitz, and has invested in companies such as Facebook, Pinterest, Twitter and Skype, among others. He co-created the highly influential Mosaic internet browser and co-founded Netscape, and has been named one of the 100 most influential people in the world by Time.
 
The books recommended by Marc Andreessen in this episode are: 
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Jan 11, 2022
Stoic philosopher and author Ryan Holiday shows us how to use the ancient philosophy to calm our mind and create a foundation for lasting success. Listen as Holiday takes us behind the scenes, revealing how he not only reads books and what he looks for, but his process for writing and retaining information he can later put to use. He also discusses what he writes and reads, why he journals, and the four virtues of Stoicism.
 
Holiday is a New York Times bestselling author. He has written a combined 10 books, covering both the fundamentals of Stoicism as well as key elements of modern-day marketing and media, and his books have sold more than 2 million copies in 30 languages. His most recent release is entitled Courage is Calling
 
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Want even more?
Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/
Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
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