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The Knowledge Project with Shane Parrish

The Knowledge Project takes you inside the heads of remarkable people to explore the frameworks and mental models you can use to make life more meaningful and productive. Learn more at https://fs.blog
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May 30, 2017

Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest advertising companies in the world. 

This interview was recorded live in London, England. 

Rory started the behavioral insights team and spends his days applying behavioral economics and evolutionary psychology to solve problems that conventionally advertising agencies haven't been able to solve. 

In this wide-ranging interview we talk about: how advertising agencies are solving airport security problems, what Silicon Valley misses; how to mess with self-driving cars, reading habits, decision making, the intersection of advertising and psychology, and so much more. 

Enjoy this amazing conversation.

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