Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest advertising companies in the world.
This interview was recorded live in London, England.
Rory started the behavioral insights team and spends his days applying behavioral economics and evolutionary psychology to solve problems that conventionally advertising agencies haven't been able to solve.
In this wide-ranging interview we talk about: how advertising agencies are solving airport security problems, what Silicon Valley misses; how to mess with self-driving cars, reading habits, decision making, the intersection of advertising and psychology, and so much more.
Enjoy this amazing conversation.
Naval Ravikant (@naval) is the CEO and co-founder of AngelList. He’s invested in more than 100 companies, including Uber, Twitter, Yammer, and so many others. Don’t worry, we’re not going to talk about early stage investing. Naval’s an incredibly deep thinker who challenges the status quo on so many things. He’s thought deeply about stuff that’s near and dear to us, like reading, habits, decision-making, and life. Just a heads up, this is the longest podcast I’ve ever done. Our conversation lasted over two hours. If you’re like me, you’re going to take a lot of notes.
Enjoy this amazing conversation.
This is one of 2 interviews that I conducted while visiting Greece this summer. Greek history is deep routed in many things as philosophy, democracy and culture and has laid the foundation of so much of what we know and how we live today. Today I speak with Aristotle Koskinas (@aristotlekoskin), a guide with Athens walking tours. He's one of the best guides you can find in Athens. In order to be a guide in Greece, an individual must complete a 2½ year program at the School of Tourist Guides in Greece - which is a state school under the Ministry of Development. Some of the courses in the curriculum include Ancient Greek history, Byzantine history, Prehistoric Archaeology, Mythology, Geology, history of Theater –and psychology of the tourist. Listen in for details on the history of Athens over the past 3000 years, the influence Greek culture has had across the world, and some insight on what surprises him meeting visitors from different countries.
The island of Santorini has not only has breathtaking views but also a fascinating history. Traces of its first inhabitants have been linked back to 4500 BC. In 1613 BC the most powerful volcanic event in the last 10,000 years took place – completely destroying all the islands within a 60 km radius. It has been estimated that 90 billion tons of molten rock was injected into the air, the sea swallowed the volcano, and a massive tsunami swept across the Aegean Sea. Along with the obvious devastation of nature, it is believed that the eruption also sealed the deal for the most civilized nation on the island at the time, the Minoans. Thanks to the thick layer of ash cause by the event, the Bronze Age settlement of Akrotiri was so well preserved that we are able to see how prosperous the area had once been with an elaborate drainage systems, multi-storied buildings, incredible wall paintings, furniture and vessels. The site has as much of a significant importance as does Pompeii. The island’s main volcanic rock, its mineral rich soil, and the amazing climate, has produced some incredibly unique wines. Santorini is known for some of the oldest vineyards in the world. And we know that wine is one of my favourite topics. On today’s podcast I speak with Panayiota Kalogeropoulou about Santorini’s wines. Panayiota is the Director at the Domaine Sigalas vineyard. Paris Sigalas, a mathematician with a goal to make his Santorini vineyard a world heritage site, focuses on grapes that thrive in Santorini (these include the Aidani, Athiri, Plantana – and the prime Greek grape Assyrtiko).
Samuel Arbesman (@arbesman) is a complexity scientist whose work focuses on the nature of scientific and technological change. Sam's also written two books that I love, The Half-Life of Facts and Overcomplicated.
In this episode, Sam talks about:
Morgan Housel and I talk about how he reads and why he's all kindle all the time. We also talk about the best teacher he's ever had, filtering information, and what indulgences he'd enjoy if there were no consequences.
On this episode, I am so happy to have Pedro Domingos who is a professor at the University of Washington.
He’s the leading researcher in machine learning and recently wrote an amazing book called The Master Algorithm. In this conversation we explore the sources of knowledge, the five major schools of machine learning, why white collar jobs are easier to replace than blue collar jobs, machine wars, self-driving cars and so much more.
On this episode, I talked with Véronique Rivest, one of the most respected sommeliers in the world, about one of my favorite subjects: Wine. We're going to go through a tasting, and learn some everyday tips and tricks. (Apologies for audio quality, we had a recording hiccup.)
On this episode of The Knowledge Project, Shane Parrish, from the online intellectual hub Farnam Street, talks with bestselling author Ryan Holiday about how he reads, what it means to be a stoic, the two sides of Seneca, dealing with over-work, what he learned from working with Robert Greene and his system for taking notes.
An inbetweenisode of sorts where Jeff Annello and I discuss whether we're too busy to pay attention to life - on whether we're too busy to live. If you want more of these let me know #tkp on twitter.
On this episode of the knowledge project you'll learn about what goes through conductor Alexander Shelley's mind as he walks from the dressing room to the podium, the architecture of music, why Beethoven's 5th Symphony is so popular, the necessity of art and culture in our busy world and so much more.
On this episode of The Knowledge Project, I talk rationality, changing minds (our own and others), filtering information, and a lot more with Julia Galef.
Galef is the President and co-founder of the Center for Applied Rationality, a non-profit organization based in Berkeley, California, devoted to developing, testing and training people in strategies for reasoning and decision making.
She also hosts the Rationally Speaking podcast, a biweekly show featuring conversations about science and philosophy.
We talk about a host of fascinating subjects, including the 3 types of decision makers, mental models, the implications of the free age and economy, and how to process information. I hope you enjoy the conversation as much as I did.
On this episode, I'm happy to have Philip Tetlock, professor at the University of Pennsylvania. He's the co-leader of The Good Judgement Project, which is a multi-year forecasting study. He's also the author of Superforecasting: The Art and Science of Prediction and Expert Political Judgment: How Good Is It? How Can We Know? The subject of this interview is how we can get better at the art and science of prediction. We dive into what make some people better and what we can learn to improve our ability to guess the future. I hope you enjoy the conversation as much as I did.
On this episode, I have Chris Dixon.
Chris is a partner at perhaps the most famous venture capital firm in the world, Andreessen Horowitz or commonly known as a16z.
We talk about the history of venture capital, why companies fail, the future of artificial intelligence and the Idea Maze. I hope you like this interview as much as I did.
On this episode I have Jason Zweig. Jason writes The Intelligent Investor column for the Wall Street Journal. He has also written books like Your Money and Your Brain, The Little Book of Safe Money, and taken part in revised editions of the cult classic The Intelligent Investor. He’s got a new book coming out called The Devil’s Financial Dictionary, which we’ll talk about. Jason is an extraordinary person who offers historical perspectives on today’s seemingly important financial news.
We talk about a host of things, including what his day looks like; why he adds a philosophical and historical view to his columns; the relentless flow of news; his new book The Devil’s Financial Dictionary, what the average investor should do and so much more.
This episode features Sanjay Bakshi, one of India’s best-recognised finance professors. He teaches a course entitled Behavioural Finance and Business Valuation at the Management Development Institute. In this interview, we talk about a host of things, including why he prefers to read on a Kindle; how he incorporates multi-disciplinary thinking and mental models into both his investment decisions and life decisions; and how his approach to investing has changed over time.
This episode features Michael Lombardi, former General Manager of the Cleveland Browns and current member of the coaching staff on the New England Patriots. He's widely regarded as one of the best evaluators of talent in the NFL and as we'll see a lot more goes into that than measuring talent.
Among other things, we explore decision making, game planning, the four elements of leadership, and the role of systems and processes.